Modernist maintained : Sloaney Saint Laurent store.

Set amongst the affluent high-flying London Sloane street. Saint Laurent have opened up the first of their London-boutiques. Designed by Hedi Slimane, the space is inspired by the French Modernist movement and concept known by the Union des Artistes Moderne.

Union des Artistes Moderne was founded in Paris in 1929 in opposition to what was then seen as the very conservative Société des Artistes-Décorateurs and the reigning luxurious craftsmanship of its practitioners, who often produced in limited editions. Taking inspiration from the modernist teachings of the Bauhaus in Germany and De Stijl in The Netherlands, UAM was led by the French architect Robert Mallet Stevens, with the arch-modernist Le Corbusier one of its most prominent members. UAM championed design that was industrially produced and widely available at a fair price.

The three-storey space in London has a minimalist, machine-age shell, but instead of simple materials such as concrete and metal, the floors are in white marble while the walls are panelled in black marble. The rails and fittings come in highly polished chrome. A perfect blank canvas to display their seasonal collections.

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This entry was published on February 25, 2014 at 2:29 pm. It’s filed under Blog post and tagged , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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