A few weeks back I was contacted by Hackett to come in and have a chat about hooking up with them for their new A/W 14 campaign. Interested to find out more I went along to a private breakfast at their New Bond Street (London) showroom last week where I was met by 9 other chaps who had all been summoned for the same very reason. It was an interesting meeting of bloggers, designers and dapper chaps-about-town. There we were welcomed and de-briefed – in an almost secret service/Men in Black sort of way- very novel! We were all presented with our own jackets, which were selected from the new A/W range and were sent on our way with a hash tag and London on the doorstep.
We were tasked to go out into London (Hackett’s natural habitat) and share ‘our own’ London – be it up the top of the Shard or in a back alley SoHo coffee shop – all whilst wearing our chosen garment. Share them via Instagram and after a month of sharing are special places with our various followers Hackett would select their favourite image. Simple but very effective and I’m happy to be part of the challenge.
If you’re interested to follow, join me and a few other dudes on Instagram –